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This domain xaverguitars.ca had the following in the web site, "Let me build your dream guitar." Our analyzers observed that the webpage stated " Member - Guild of American Luthiers." The Website also stated " Lifetime Member - Association of Stringed Instrument Artisans. Article in Ottawa Citizen Style about Xaver Guitars. Article in Orleans Star Newspaper about Xaver Guitars. Article in EMC Newspaper about Xaver Guitars. CBC Radio Interview about Xaver Guitars. To be notified when Ive added a new guitar to the website - about 4 to 6 times a year. Xaver Guitars on CTV Regional Contact." The website's header had acoustic guitar as the most important keyword. It was followed by hand built, hand made, and steel string which isn't as highly ranked as acoustic guitar. The next words the site used was flat top. custom was also included but could not be understood by search crawlers.